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INVITATIONS FOR EVERY MILESTONE

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Wedding Stationery 101 | A guide to invitation wording

stationery 101, weddingRyann Jarrard6 Comments

One of my favorite things about being a wedding invitation designer is how creative I get to be in all facets of the design. From choosing the right color palette, to the right font, to the right number of pieces for your suite, to the print method used. We get to create something that is inexplicably “you" and that is one of the major differences between working with a designer versus ordering from a big box store.

Something that my clients don’t always realize is that the actual words on the invitation can and should be customized as well. There are so many options available, and the wording can really set the tone for your wedding day so guests have an idea of what to expect when they arrive.

There are some basics that you will want to include no matter what: the location of the ceremony, the date and time of ceremony, and where the reception will be. But there are so many different ways to introduce these details.

A few questions to consider:

  • Who is hosting? One set of parents or both? Or maybe it’s you, the couple.
  • Do you want to use your full names, including your middle names or just keep it simple?
  • Is the location difficult to get to? Do you want to use an enclosure card to share a map and directions?
  • Do you have a wedding web site? A good place to include this is also on the enclosure card. 
  • Are there any special details or instructions guests should know about your venue or the wedding itself? For example, is it an adults only event? We can totally work that in too!

Traditional invitations typically stick closely to the rules of etiquette. In this situation, the bride's parents may host and we would use language like "Mr. and Mrs. Edward Hunt request your presence at the marriage of ..." This type of invitation typically has the date and time spelled out rather than using numerals and the language is a bit more formal. These are perfect for your wedding if you're hoping for something elegant and classic.

I've also created invitations for more laid-back affairs, where the bride and groom just invited their guests however felt right to them. Maybe, "Together with their families" or "Please join Krista and Sam as they begin a joyous new chapter in their lives". Sometimes this is an easier way to write an invitation because it can be straight from your voice as a couple.

We can make something as formal as a dinner at the White House or as casual as a picnic in your backyard. There is no right or wrong way to do word your wedding invitation and I'm here to help along the way! 

Stationery Academy | My Experience

businessRyann JarrardComment

It is hard to believe that I attended Stationery Academy in New Orleans almost exactly a YEAR ago! When I decided to register - it was a huge step in my business because up until that point, I hadn't invested back in my business at all. I definitely ulcerated about the financial investment but looking back now, it was one of the best things I've done for my business! I'm going to share my top 3 take aways from Stationery Academy in hopes that it will give you a little insider knowledge as to why this conference really is a MUST for invitation designers.

1. The friends I made. Not only am I a part of an accountability group of about 5 women that I met at SA - I'm also a part of the private alumni FB group. Y'all - these women are a priceless resource. They lift me up when I am down and cheer me on with the big wins in my business. Plus, they just get it, really and truly. Also, if I have a question about ANYTHING paper related, its usually very quickly answered by very knowledgable folks. Priceless.

2. My worth as a business owner. After SA, I realized that I needed to charge more because my time is valuable and I really am a talented designer. The clients that don't want to pay my prices aren't my ideal client. End of story.

3. How to style stationery. This may sound silly but styling is a HUGE part of selling online and with all of the social media out there - this is a skill I really needed to master. Thanks to a quick break out session from the VERY TALENTED Natalie Chang - I learned tricks that have stuck with me and made a big difference in my photos. For example - elevating one of the pieces in the frame on a roll of washi tape! Its just that simple folks!

I know I said three - but here's an extra! I LOVE that SA encourages past attendees to become speakers at future conferences! The photo below is of Liz Cooke (of Lionheart Prints). She is an AMAZING hand letterer and you may have seen some of her work in Urban Outfitters. Well, here is my shameless plug for this brilliant woman who taught at SA NOLA - she is currently in the running for $25k to open a brick and mortar store in her hometown of New Orleans. I would be thrilled if you would take a moment and vote for Liz. Her winning is like our whole group winning. You can vote here through March 7. She's currently second y'all! 

Interested in attending Stationery Academy?! Unfortunately - the one conference this year is taking place next week in Pensacola and is full. BUT- there is a new option for online learning called Creatives Academy and you can take it from the comfort of your own home! 

All photos from Morgan Sasser Photography.